25.12.16

ACN

ACN

ACN has been in operation since 1993 and is known by many for its ongoing relationship with Donald Trump. ACN was started by Greg Provenzano, Robert Stevanovski, Tony Cupisz, and Mike Cupisz. Their goal was to create a business with integrity, solid business practices, and a commitment to serving the masses. The multi-level marketing company originally served as a reseller of long distance services in the U.S., but has since grown to offer other services including natural gas and high-speed internet. With its business model in place, ACN promises to help people around the world achieve financial independence while saving them money on services they already use.

The Good

  • Services offered
  • Charities
  • Awards

Services Offered

ACN offers several services for distributors and customers. ACN does not require its distributors to purchase services they don’t already use on regular basis. ACN prides itself in helping people save money on regular expenses such as:
  • Television
  • Natural gas
  • Electricity
  • High-speed internet

Philanthropic Efforts

ACN strives to demonstrate its commitment to giving back to the community. ACN’s efforts have resulted in its Global Reach Charities. The company has also started Project Feeding Kids to join the fight against childhood hunger. Their goal is to provide 1.5 million meals this year. ACN’s annual celebrity golf tournament has made waves as well. Here are a couple of charity results from the golf tournament:
  • 100 percent of proceeds go to the Ronald McDonald House of Charlotte
  • The 2015 tournament raised $287,560

Awards

Since its founding in the early 90s, ACN has also been the recipient of multiple awards. Here are a few of the awards the direct sales company has received:
  • AVA Digital Awards (7 Gold and 10 Platinum)
  • Communicator Awards (1 Gold and 6 Silver)
  • Hermes Creative Awards (7 Gold and 5 Platinum)
  • Stevie Awards (4 Bronze)
Distributors can be sure they’re a part of company well recognized and established in the direct sales industry.

The Bad

  • Signup cost
  • Glassdoor Ratings

High Signup Cost and Low Compensation

ACN’s signup cost is very high in the industry and starts at $499. If choosing a specific industry is not an issue e.g. health and beauty, ACN may not be a reasonable investment to people who do not have a large budget to start. The multi-level marketing company’s expected payout after selling $1,000 of products is not profitable. Expected payouts after selling $1,000 of products is $299. After selling $10,000, distributors can only expect to make about $1,501.

Glassdoor Ratings

ACN’s Glassdoor ratings are less than flattering. These ratings show what current and past employees thought of the company. This can be an indicator for people considering joining the ACN team. Here are the review results from ACN employees:
  • 3.8 out of 5 stars satisfaction rating
  • 63 percent would recommend ACN to a friend
  • 79 percent approve of CEO Greg Provenzano

The Bottom Line

All things considered, ACN is one of the most recognized multi-level marketing companies. The company has been around since 1993 and has numerous awards to its name. On the other hand, ACN struggles with its ratings on Glassdoor. Employees are less likely to recommend ACN to their friends and family compared to other direct sells companies. ACN also has a higher signup cost compared to other multi-level marketing companies. Our recommendation? If you’re for a longterm commitment, ACN may be the company for you. Despite its higher sign up costs and the length of time it takes to be profitable, ACN’s annual revenue of several million dollars is proof that distributors can make money.

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